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The International 'Iron Man 2' Poster Subtracts a Suit

Filed under: Action, Paramount, Movie Marketing, Comic/Superhero/Geek, Remakes and Sequels, Images, Posters

Given the frenzy that surrounded the release of the first Iron Man 2 poster and the early stills, I thought it was fitting that we should end the week with a trilogy of marketing material. Empire has debuted the international version of the Iron Man 2 poster which you can see to the right in mini form. If you click on the link, it'll take you to a larger version.

While our poster gave you two Iron Man suits for the money, the international audience only gets one -- and Tony Stark isn't even wearing his helmet! We should pity the overseas people who will be denied that awesome look at War Machine. On the other hand, they get the soulful eyes of Robert Downey Jr. I feel like there's some kind of commentary on the difference between American audiences and international ones here. They're sold by an intense, human gaze whereas we're sold by big metal suits that hint at the promise of explosions.

Yes, I'm reading too much into it. Come on, I have to make my word count ... and I don't know what it says about me that this is the one I'd put on my wall. I'm a sucker for the man inside the suit, I guess.

Iron Man 2 hits American theaters on May 7, 2010, but the UK reportedly gets an earlier look on April 30, 2010. Truly devoted fans might want to book that plane ticket now.

The First 'Iron Man 2' Poster Appears!

Filed under: Action, Paramount, Fandom, Newsstand, Movie Marketing, Comic/Superhero/Geek, Remakes and Sequels, Posters


Marvel Studios, Paramount and Jon Favreau have given you an early Christmas present. Yahoo! Movies has debuted the first poster for Iron Man 2, and as cheesy as it is to go nuts over marketing, it's an awfully cool poster. It's their exclusive, so you'll have to click the picture to see the entire thing, but I've given you a tiny preview above.

The best part? Those of us who didn't get to see the pants-wetting footage at Comic-Con finally get a glimpse at War Machine! There's something deliciously geeky about the buddy cop stylings of this poster. I could live quite comfortably in a world where Iron Man 2 was something akin to a super-suited Lethal Weapon, couldn't you?

Of course, as nice as the poster is, it's no substitute for seeing these guys actually take flight. Faverau has hinted via Twitter that we might see the first Iron Man 2 trailer this Christmas, and that it'll be attached to that other Robert Downey Jr. franchise, Sherlock Holmes. Maybe if you're very good boys and girls, Santa will grant your wish, and we'll get it a few days before Holmes hits theaters. I can't think of a more festive way to ring in the holidays than with a flying hero of red and gold.




Exclusive 'Nine' Poster Premiere!

Filed under: Music & Musicals, Movie Marketing, Images, Trailers and Clips, Posters



Cinematical has just received this sexy new poster for the upcoming movie-musical Nine, directed by Rob Marshall (Chicago), and starring ... well, who isn't starring in this film? We've got the sensational, bound-to-be-nominated-for-Best-Actor-again Daniel Day-Lewis, followed by a plethora of gorgeous female co-stars like Nicole Kidman, Penélope Cruz, Kate Hudson, Marion Cotillard, Judi Dench and Sophia Loren.

Based on the popular Broadway show, Nine follows a famous film director named Guido Contini (Day-Lewis) who's struggling to juggle all of the different dysfunctional personal and professional relationships in his life. You'd be hard-pressed to find an Oscar-related list that doesn't already include Nine as a shoe-in for multiple nominations, including Best Picture. Early reviews are already touting it as a must-see, and I can kinda see why -- this poster alone gives us at least five reasons right off the bat.

Nine is set to roll out into theaters in limited release on December 18th and nationwide on December 25th. Click on the image below to view the full poster, then head after the jump to watch the film's trailers.

Fan Rant: The Ridiculous, Disgusting Photoshopping Must End!

Filed under: Celebrities and Controversy, Newsstand, Images, Posters



I love image editors like Photoshop. They've allowed me to make boring pictures funky, wipe the years off old and worn memories, and even get rid of the errant hair or blemish to make that nice photo truly shine. But I would give it all up and wipe my hands of them if it meant that the programs would be pulled out of the hands of Hollywood and the image-fixing machine.

We're getting bombarded by all sides. It's bad enough that lazy frakking poster creators actually shovel out horse poop like the embarrassingly terrible poster for The Takers, one that doesn't even bother trying to match the skin tones of the stars' heads with the stunt bodies, or thinks Paul Walker has massive Science of Sleep-like hands.

But we're also getting a never-ending onslaught of body de-hancements. I really can think of no better word for the folks like Ralph Lauren who are Photoshopping their models into sick, skeletal bodies. Adding to the pack is W Magazine, as BoingBoing shares. They scored an interview with Demi Moore and threw her up on the cover. While she may have discussed her dislike of being called a cougar, methinks she'd have more of an issue with what they did to her body. She's already ridiculously thin, but still, they edit. It looks like they tried to give her an "hourglass" shape (I use that term begrudgingly because it really doesn't apply when we're talking about skinny women who are Photoshopped to look curvy.), but worst of all -- they wiped out part of her already pencil-thin legs and were too lazy to make sure it matched. You can see part in the image above, look at the hip on the right, or in its full glory after the jump.

U.K. 'Couples Retreat' Poster Omits a Couple. Guess Which One?

Filed under: Celebrities and Controversy, Movie Marketing, Posters



Couples Retreat
is about four couples, three white and one black. In the American poster for the film, all eight stars' pictures and names are shown. In the U.K. poster, however, one couple is omitted. Any guesses which one? The black one, obviously, or else this wouldn't be a story.

Yep, Faizon Love and Kali Hawk are missing from the poster used in the U.K. As reported by London's Daily Mail, Universal Pictures says they just wanted to "simplify" the poster for foreign release, to focus on "actors who are most recognizable in international markets." Nonetheless, after getting complaints about racism from British viewers, the studio has apologized and scrapped plans to use the revised poster in other countries.

I feel a little sympathy for Universal here. It's certainly true that Love and Hawk are less famous in other countries than they are in the United States. (Heck, they're not that famous here, either.) Their characters are fourth in importance in the story; even in the American poster, they're all the way in the back. If you had to remove a couple from the poster, they'd be the logical choice.

Ah, but there's the problem -- why did Universal think they had to remove a couple? The poster with all eight characters did fine in America. Why change it? Do international audiences reject movies that appear to have too many characters? Is "clutter" a big complaint among British poster aficionados? If nothing else, someone at Universal should have realized that removing the black couple -- even if race had nothing to do with it -- would at least look sketchy. You'd think that as bad as the movie is, they'd be extra careful not to turn off any potential viewers with their marketing. Live and learn!

[Via Huffington Post.]

New Orleanians: Does the 'Sherlock Holmes' Font Look Familiar?

Filed under: Posters

Sherlock HolmesOkay, maybe I'm crazy. Some people have suggested that, throughout my life. But I had a very strange moment earlier today, looking at the character posters for the upcoming Sherlock Holmes movie as I left a theater. Maybe you've seen these posters -- I've cropped one in the image on the right. Before my inner Robert Downey Jr. fan could coo "oooh" at the image of the actor, my inner New Orleanian spoke up and said, "Holmes? As in D.H. Holmes?"

If you grew up in the New Orleans area and are a certain age, you may understand. D.H. Holmes was a popular department store when I was young -- in fact, it was a small chain that had stores in a number of Southern cities. The most famous D.H. Holmes was on Canal Street, where Ignatius Reilly waited under the Holmes clock in the novel A Confederacy of Dunces. Dillard's bought the department-store chain awhile ago, and the store on Canal is now a swanky hotel (they kept the clock, though).

Exclusive: 'Wonderful World' Poster

Filed under: Comedy, Independent, Posters


Click on the image below to view full poster

Cinematical has just received the official poster for Matthew Broderick's sharpie-smiled Wonderful World. It's been a good two years since the actor signed on to the project, which was then simply described as a movie that "centers on a depressed, divorced, and unemployed father who finds solace in his Senegalese roommate's sister." That now sounds as telling of the story as saying The Lord of the Rings is about a journey to play a fiery game of ring toss.

The directorial debut of writer Joshua Goldin, this feature also marks a reunion with Broderick, who starred in his 1992 script, Out on a Limb. But this flick sounds like it will be even further out on that limb, making Broderick's stint in Election sound like your Average Joe kinda day:

"A pessimistic pothead struggles with his own cynicism after his Senegalese roommate is stricken ill and an insensitive municipal employee inadvertently exacerbates an already desperate situation. Ben Singer (Matthew Broderick) wanted to be a children's folk singer; instead he's become a career proofreader and the world's worst weekend dad. But while Ben's life may be a mess, at least his regular chess games with his roommate Ibou offer some amount of intellectual release. That all changes with Ibou falls mysteriously ill, and his malady is compounded by the indifference of a rude municipal employee. Convinced that his negative worldview has finally been confirmed, Ben channels all of his energy into a frivolous lawsuit against the city before discovering that his misanthropy may be a simple matter of perspective."

Chess, folk singing, Senegalese roomies, proofreading ... I'm getting the funny feeling that there's a lot going on behind that piece of yellow-lined paper, and I'm dying to see it. In one of those VOD-before-theater marketing pushes, Magnolia's Wonderful World will be available on VOD starting December 4, and then have a stint in theaters in the New Year, on January 8.

Check out the full poster in the gallery below.

Exclusive: Poster Premiere for 'Extraordinary Measures'

Filed under: Drama, Posters



Cinematical has just received a poster and banner for CBS Films' Extraordinary Measures, which will be hitting theaters on January 22, 2010. Yes, folks, those determined faces are for real -- the action flicks and laughs are on hold as Brendan Fraser and Harrison Ford are dipping into a little dramatic work, and this time it's to relay the true story of John Crowley and his efforts to cure his kids' life-threatening disease. Robert Nelson Jacobs adapted Geeta Anand's book (Cure), and Tom Vaughn (What Happened in Vegas) directed the feature.

Fraser stars as Crowley, a man working his way up in corporate America. He's got a loving family (Keri Russell plays his wife), and everything seems to be working out splendidly. But then his two children are diagnosed with a fatal disease. He quits his job, and devotes his time and efforts into saving his children by teaming up with "a brilliant, but unappreciated and unconventional scientist" (Ford). Together they start a bio-tech company to develop a life-saving drug and "this unlikely alliance eventually develops into mutual respect as they battle the medical and business establishments in a fight against the system – and time."

Check out both posters in all their full-sized glory in the gallery below.

'Kick-Ass' Is Coming! Get Ready!

Filed under: Action, Independent, Lionsgate Films, Newsstand, Movie Marketing, Comic/Superhero/Geek, Images, Posters


Exclusives have become tricky things in our field that I held off sharing these Kick-Ass posters, which debuted on IGN on Friday. But now you might need some inspiration for your Monday in the form of home made teenage vigilantes. Kick-Ass is based on the Mark Millar miniseries, and is directed by Matthew Vaughn. It's had a pretty crazy ride to the big-screen, as when it was first optioned no studio wanted to touch it because of its teenage violence and foul language. Vaughn went the indie route and it's paid off with a lot of ComicCon buzz, fan enthusiasm, and a distributor in Lionsgate.

So far, Lionsgate is handling the marketing well. The poster designs are quite classy (I've put a high-res version in the gallery), which go with the daring approach of not showing a single face. Instead we only get the, ahem, asses of Red Mist, Kick-Ass, Hit Girl, and Big Daddy. I particularly like the nod to Nite Owl in Big Daddy's silhouette. Very appropriate for something that borrows from the real world "heroes" of Watchmen, no?

In a sign that its April 16, 2010 date isn't too far away, the official site went live on Friday and the trailer is set to debut on MySpace in 12 days. We'll bring it to you here on Cinematical, so no need for you to stress ... just us! Hey, we're vigilantes in our own way.

Gallery: Kick-Ass

Exclusive: 'The Wolfman' Poster Premiere!

Filed under: Horror, Sci-Fi & Fantasy, Universal, Fandom, Posters


Click image below to view full poster

Cinematical has just received this exclusive new poster for The Wolfman, due in theaters February 12, 2010. As you can tell from above, this latest bit of marketing for the Joe Johnston directed resurrection of Universal's classic shows off the gentler side of the moon-fearing creature feature. It's a simple image of Emily Blunt, who plays Benicio del Toro's romantic interest in the film, hiding with baited breath behind a tree in the mist-filled forest from del Toro's titular man cursed with an ancient affliction.

What works so great about the poster, other than the fact that Emily Blunt is always easy on the eyes (and even easier on the eyes when in a corset), is how it denies us a glimpse of the actual lycanthrope at the center of the movie. I find it a testament to how fantastic the character of the wolfman is that no amount of beauty is going to distract us from wanting to catch a look at the doomed soul who loses control of himself whenever the moon is full.

In addition to this poster, Ain't It Cool News has debuted a second Wolfman poster a little later on today, so make sure to hop on over there to catch another insight into the mystical, Victorian world brought to life by the likes of Benicio del Toro, Emily Blunt, Hugo Weaving, and Anthony Hopkins. After that, you may return to staring at the wonderful Emily Blunt, longing for February 12th to somehow get here sooner.

Check out the latest Wolfman trailer after the jump, and view the full poster by clicking the image below.

 
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